report
Understanding Student Demand
How institutions can combine student search behavior and enquiry patterns to improve recruitment planning.
8 min read · Practical editorial guidance
Separate reach from demand
A rise in page views may come from a new campaign rather than a change in underlying demand. Look for repeat engagement and relevant enquiries.
Look for program-level differences
Different subject areas attract different student questions and decision timelines. Review programs individually before making portfolio-wide conclusions.
Create a regular review
Bring marketing and admissions teams together to compare interest, enquiry quality, application progress, and what students say they need.