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Recruitment Reporting Template
A simple structure for reporting campaign activity, student interest, and next-step actions across teams.
5 min read · Practical editorial guidance
Use shared definitions
Agree on what counts as an enquiry, qualified lead, application start, and completed application before comparing channels.
Give context to every number
Show the time period, programs, audience, and campaign changes behind each measure. Avoid presenting early interest as confirmed enrollment.
Close with decisions
Record what the team will change, who owns it, and when the result will be reviewed. Reporting should support action rather than end at a chart.