guide
Program Marketing Checklist
A concise checklist for turning complex program information into a clear, useful student-facing campaign.
6 min read · Practical editorial guidance
State the fit
Explain who the program is for, what students study, and how its teaching or opportunities differ from alternatives.
Show the essentials
Check that entry requirements, dates, tuition, funding, and next steps are easy to find on mobile as well as desktop.
Test the path to enquiry
Follow every campaign link and form through to the right team. A good message still fails if students cannot ask a question or apply.