guide
Guide to International Student Recruitment
A practical framework for universities building or scaling their international student recruitment strategy.
9 min read · Practical editorial guidance
Start with a clear audience
Define the programs, study levels, and origin markets that are genuinely a good fit for your institution. Align recruitment goals with admissions capacity and student-support resources.
Make program information easy to compare
Give students plain answers on entry requirements, costs, scholarships, deadlines, and outcomes. Link campaigns to current program pages rather than a generic homepage.
Measure the whole journey
Review relevant discovery, enquiries, application starts, and completed applications together. Use student questions and drop-off points to improve both messaging and process.