Making Postgraduate Programs Easier to Discover
A subject-led discovery plan connects prospective students with four specialist master’s programs and a clearer route from research to application.
At a glance
Modelled case study. Figures are a coherent planning scenario for editorial review; they are not verified customer results.
The six-month picture
A single view of the modelled activity and stage movement for this scenario.
The challenge and the opening
The university offers specialist master’s degrees with strong academic value, yet prospective students encounter them late in their research. Broad institutional messaging leaves entry requirements, career relevance, and funding difficult to compare.
The team can organize discovery around subject intent and answer the questions students ask before making contact. Clear program pages give each campaign a relevant destination instead of sending every visitor to a general admissions page.
Working objective
Increase qualified program enquiries and application starts across four priority degrees while keeping the admissions team’s follow-up workload manageable.
How the approach was structured
Create dedicated program pages with clear entry requirements, study outcomes, scholarship information, and a direct enquiry route. Promote each page to audiences researching related subjects and destinations.
Build subject-specific destinations
Give each degree its own page with curriculum, entry requirements, fees, scholarships, and next intake dates.
Match messages to intent
Separate engineering, health, policy, and computing audiences so the first message reflects the student’s academic interest.
Route enquiries to the right team
Capture program choice and study level before the handoff, then assign an admissions owner for relevant follow-up.
A practical six-month rollout
Weeks 1–2 · Audit
Review existing program pages, common student questions, and the baseline for visits, enquiries, and application starts.
Weeks 3–5 · Prepare
Publish four improved program pages and align campaign creative with the information on each page.
Months 2–4 · Reach
Run subject-led discovery campaigns; check search terms and enquiry quality every two weeks.
Months 5–6 · Refine
Shift effort toward pages with stronger enquiry quality and clarify content where students abandon the journey.
From activity to meaningful progression
The month-by-month trend and baseline comparison show direction; the stage view shows where student interest narrows.
Monthly trend
Qualified enquiries per month
Period comparison
Baseline vs modelled period
Program-page visits
+44%Qualified enquiries
+36%Application starts
+28%Student journey by stage
Each number is a modelled count for the same reporting window.
Campaign reach
Starting audience
Program-page visits
30.1% of previous stage
Qualified enquiries
4.0% of previous stage
Application starts
22.5% of previous stage
What the numbers suggest
Relevance improved the handoff
Subject-specific pages give admissions staff the context needed to respond to a student’s actual program interest.
Visits alone are insufficient
The useful signal is the movement from relevant visits to qualified enquiries and then to application starts.
Content gaps become visible
Repeated questions about cost and eligibility indicate which page sections should be clarified before the next intake.
Where the team goes from here
- 1Review completed applications and offers before making any enrollment claim.
- 2Refresh program and scholarship information for the next intake.
- 3Test a separate message for each priority subject area.
Measurement notes
How to read this case
Compare the six-month model with an equivalent previous window. A qualified enquiry means a student has selected a program and provided enough information for admissions follow-up; an application start is a started application, not an offer or enrollment.
All institutions, activity counts, rates, comparisons, and trends on this page are modelled for a planning scenario. They should be replaced with verified source data before being described as customer results.